Okay, most people who are trying to get their product or service out there on the Internet possess something close to intelligence. They’re bright, they have opinions, and they know that common sense prevails.
However, now and then an idea comes up that is so obvious that even bright, opinionated and sensible people kick themselves when they realise that they missed it.
The Internet is a very powerful tool, and it offers a multitude of opportunities for anyone who is trying to sell anything. But one of the most important opportunities involves testing.
Testing means being able to try something new, and then seeing if it works before investing money or more time into it. It’s like experimenting. With your product or service, if you aren’t sure how the latest upgrade is going to pan out, test it first. Use the Internet to see if people actually like it.
Readers of this blog know that I’m into learning more about how to use social media for business. And, as it happens, testing works best through social media. To illustrate this, take a look at this article.
The next time you’re trying anything new in your business, try using social media to test it out.
It could save you a lot of money, and time.